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Kayla Liederbach Kayla Liederbach

VC Fund Marketing 101 for Today’s Emerging Manager

For today’s emerging manager, attracting the best founders and LPs to join on your quest is a critical piece of your fund journey. In order to do this successfully over the long-term, you must address the one thing so many others run from: Marketing. Yes, good old-fashioned getting the word out! While at the end of the day, word-of-mouth referrals will be the most valuable source of quality deal flow, there are some fundamental bases to be covered when it comes to raising your visibility in the venture capital ecosystem, whether through social media, creating blog content, or hosting events. Below is a quick crash course every emerging manager should take when thinking through their fund’s marketing strategy.

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Kristen Ostro Kristen Ostro

Rebecca Mitchem and Tom Ferguson to Host Live AMA on Fundraising Fundamentals at Strut’s VC Fund Operations Bootcamp

The venture capital landscape is more competitive than ever before, and knowing how to fundraise is—and always will be—a vital skill. Luckily, we've brought A-game knowledge to your table for our Fall 2022 VC Fund Operations Bootcamp: Rebecca Mitchem, Partner at Neotribe Ventures, and Tom Ferguson, Managing Partner at Burnt Island Ventures.

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Kristen Ostro Kristen Ostro

Michael Wu to Present Legal Fundamentals at Strut’s VC Fund Operations Bootcamp

Your Limited Partnership Agreement, also known as the LPA, is the foundation of your VC fund. Yet it can be incredibly nuanced, complicated, and, if not done properly, a financial and legal pain in the buns to fix. The legal formations your fund sets into stone will dictate its course for success, and as such, getting expert support to craft them properly is paramount.

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