Kristen Ostro on building Strut, scaling thoughtfully, and launching VIA

The full article → https://podcasts.apple.com/us/podcast/from-sand-hill-to-florida-kristen-ostro-on-consulting/id1035170765?i=1000761183181

Strut Consulting founder Kristen Ostro joins host Lorraine Sanders to talk about the journey from solo practitioner to scaled firm — how she grew Strut, rebranded Let's Talk Ops to VIA, built community for VC back-office operators, and learned what it really takes to scale a consulting business without losing quality or culture.

Kristen Ostro

Kristen is the Founder & CEO of Strut Consulting and a seasoned leader in the venture capital industry. She has played a pivotal role in shaping the operational foundations of both first-time funds and some of the industry’s most iconic firms. Kristen began her venture career at New Enterprise Associates (NEA), Silicon Valley’s largest and most established venture firm, where she held key roles across administration, operations, and marketing. From there, she went on to lead operations during the formative years at Homebrew, Xfund, and Zetta, bringing a strategic and hands-on approach to scaling firm infrastructure.

Her expertise spans the full lifecycle of venture firms, from inception through fund maturation, and she’s worked closely with top-tier LPs, including institutional investors, sovereign wealth funds, and leading family offices.

Kristen is also the Founder and Managing Director of Let’s Talk Ops, a community of over 250 VC operations professionals powering many of the world’s most successful venture firms from behind the scenes.

https://www.linkedin.com/in/kristenostro/
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