Personal branding for venture capitalists is not self-promotion. It is how GPs build LP trust before the first meeting. A playbook for the GP who would rather Lead with ideas.

VC fundraising marketing is how emerging fund managers build LP awareness before the first meeting. Learn the strategy, channels, and content approach that get funds noticed.

Fund operations consulting helps VC firms build institutional-grade infrastructure without the overhead of a full in-house team. Learn what best-in-class fund operations actually looks like.

When Strut was founded in 2016, Kristen Ostro was chasing one problem she couldn't stop seeing: talented new fund managers building firms without a solid foundation. A decade later, we tell the story of how it all began.

Choosing a fund admin is actually much more like dating than typical VC vendor selection. You are picking someone you will live with for (at least) a few years, and the relationship will be tested in the moments that matter most.

AI has made finance and accounting dramatically more efficient, and most firms are seeing the gains. The harder question is what happens to the people who used to do that work.