THE STRUT SCRIPT
Operational Adeptness. Immediate Application.
Are you ready to stand out in this competitive VC landscape without compromising your authenticity? Learn how to successfully execute a strategy with tips and tricks shared in our Personal Branding (Not Bragging) for Venture Capital GPs webinar recap, led by VC marketing experts Kayla Liederbach and Brian Dema.
San Francisco, CA, September 6, 2023 — Strut Consulting, a premier VC consulting firm, is excited to unveil the launch of their new Investor Relations Services. This strategic expansion further reinforces Strut's commitment to empowering fund managers with the tools they need to excel in a dynamic market.
Watch the recording of Strut’s exclusive, free webinar led by Vishwa Patel, industry expert and Strut's Head of HR & Talent. With her expertise and passion for empowering VCs and startup companies, Strut is set to revolutionize the way fund managers build and nurture their teams, and help their portfolio companies do the same.
Watch the webinar recording to learn how VCs can leverage marketing to attract LPs and ultimately increase fundraising dollars. Strut’s own Communications & Marketing Manager, Kayla Liederbach, will be joined by Sarah Mattina of Venture Forward and Katie Kalmikoff of Katie K Marketing & Events, to discuss proven marketing strategies for VC Fundraising.
It’s the most wonderful time of the year: Time to cozy up around the fireplace, sip hot cocoa, and…. prepare for your audit. Yes, it’s audit season! While you may not be feeling jolly about it, going through the audit process is essential to ensuring your portfolio companies are valued fairly, and it provides you with credibility in the eyes of your Limited Partners (LPs).
We’ve gathered the most common questions to think through while preparing to audit your first venture capital fund. Read on to find out how to get your ducks in a row.
When it comes to raising your firm’s visibility, nothing moves the needle like some good PR. If you’re an emerging manager and recently closed a fund, now is the time to get your story out. While publishing a press release may still be considered a formality, you can make quite a splash by offering a journalist the exclusive on your story before you release it and before the news comes out anywhere else.
In the current venture capital climate, companies have more options, and investors must compete to see the best deals, win them, get bigger allocations than their peers, and achieve a return on investment. This competition has created a critical need for investors to differentiate themselves. Those early in their venture capital career trying to establish a track record, and emerging managers who’ve not yet reached legacy fund status, have to work even harder to rise above the rest, let alone to become a legacy fund themselves.
For today’s emerging manager, attracting the best founders and LPs to join on your quest is a critical piece of your fund journey. In order to do this successfully over the long-term, you must address the one thing so many others run from: Marketing. Yes, good old-fashioned getting the word out! While at the end of the day, word-of-mouth referrals will be the most valuable source of quality deal flow, there are some fundamental bases to be covered when it comes to raising your visibility in the venture capital ecosystem, whether through social media, creating blog content, or hosting events. Below is a quick crash course every emerging manager should take when thinking through their fund’s marketing strategy.
The venture capital landscape is more competitive than ever before, and knowing how to fundraise is—and always will be—a vital skill. Luckily, we've brought A-game knowledge to your table for our Fall 2022 VC Fund Operations Bootcamp: Rebecca Mitchem, Partner at Neotribe Ventures, and Tom Ferguson, Managing Partner at Burnt Island Ventures.
As partners in emerging funds, Rebecca and Tom know firsthand what it takes to raise capital. Tom’s Burnt Island Ventures, born out of both passion and necessity, was created to support founders who are tackling the global water crisis head-on and attempting to mitigate the effects of climate change. Fundraising for thesis-driven capital presents a unique subset of challenges and Tom will share his lessons learned along the journey.
Rebecca currently co-leads Neotribe’s inaugural growth stage fund, Ignite (which launched in 2021). But she got her start on the other side of the fence at JP Morgan, where she spent nearly a decade. She has experience evaluating, and deploying capital into, both VC funds and startups. Rebecca has built her career in this category and brings a polished insider’s perspective to the VC fundraising landscape.
With these two joining forces to answer all of your burning fundraising questions, this is an AMA not to miss. The course begins on September 27th—reserve your spot today!
