CASE STUDYZetta Venture Partners
How Zetta built a two-part event experience for LPs and AI luminaries
THE CHALLENGE
Zetta Venture Partners is an AI-focused venture capital firm. The team saw an opportunity to elevate their thought leadership by creating a two-part event experience, coupling their AGM immediately with an AI Native Summit. The strategy was smart: bring LPs in for the required AGM, then showcase the firm's AI network and thought leadership through a Summit featuring industry luminaries. One day, two events, maximum impact.
The first attempt in New York drew 150 attendees, but it didn't meet the firm's quality standards. Programming felt incomplete. Marketing and outreach were delayed. Speaker management lacked finesse. The firm needed a centralized planning partner who could handle both events seamlessly while maintaining the high-touch relationship their community deserved.
We needed an event planner we could trust to manage our community and network, because that's what matters in venture. Your community gives you investment opportunities and talks well about the fund. Once we worked with Strut, we knew we had to work with them again.
Apoorva Pandhi,
Managing Director
How We Helped
Facilitated end-to-end event management, handling all venue and vendor coordination from start to finish.
Partnered with Zetta's design agency to create comprehensive and cohesive social media and live branding elements that brought the event to life.
Developed a strategic run of show to optimize attendee engagement and create memorable moments throughout the day.
Sourced creative activations to enhance the attendee experience.
Managed complex AV needs to ensure seamless technical execution.
Brought an experienced team onsite to ensure the event ran smoothly and professionally without a hitch.
The Outcome
IMPACT & VALUEAfter wrapping the first event together, Zetta immediately asked Strut to block their calendar for the following year. The elevated production quality, timely communications, and thoughtful programming created an experience that resonated with LPs and attendees alike.
What started as a need for event support has become a trusted partnership that allows Zetta to execute ambitious, high-touch experiences year after year. The firm can focus on showcasing AI thought leadership while Strut handles the orchestration that makes it all come together.
Strut is really good at adapting to what we need. When we ask if they can take on something additional, they accommodate. We want to create an experience with our events, and Strut understands that every small thing needs to be perfect.
— Apoorva Pandhi,
Managing Director