CASE STUDY

Ubiquity Ventures

How a solo GP scaled institutional-grade finance support without adding headcount

THE CHALLENGE

Ubiquity Ventures is a seed-focused venture firm founded in 2017. By early 2023, the firm had launched Fund III and was stewarding a growing platform of portfolio companies and LP relationships, with approximately $200 million in AUM across three funds and 45 companies.

Founder and Managing Partner, Sunil Nagaraj, was spending too much time on compliance, payments, and vendor management—tasks that pulled focus from investing and founder relationships. At the same time, the regional bank turmoil in early 2023 surfaced new scrutiny around controls and vendor oversight. He wanted a finance partner that could deliver institutional-level rigor, strategic insight, and operational execution, and could also be trusted to handle critical details independently.

No other vendor around Ubiquity can do what Strut does. They bring a high-quality bar, trust, and real-world experience—the ‘I’ve seen this five times before’ type of experience—and that gives me tremendous confidence.


Sunil Nagaraj, Founder
& Managing Partner