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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Defining the Right Size for Your Venture Capital Fund - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Defining the Right Size for Your Venture Capital Fund - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.strutconsulting.com/insights/navigating-the-use-of-placement-agents-in-venture-capital-fundraising-tips-tricks-and-what-to-look-out-for</loc>
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    <lastmod>2025-09-18</lastmod>
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    <lastmod>2025-09-18</lastmod>
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      <image:title>Insights - Leveraging Metrics for Effective Fundraising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.strutconsulting.com/insights/engaging-with-founders-and-lps</loc>
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    <lastmod>2025-09-18</lastmod>
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      <image:title>Insights - Engaging with Founders and LPs: The Power of Events &amp;amp; Webinars - Lauren Young</image:title>
      <image:caption>Lauren is the Head of Network Operations at Union Square Ventures, where she has spent 10 years leading strategic planning and providing comprehensive portfolio support from onboarding to exit. She oversees the execution of all major events and programs, ensuring a high standard of service for portfolio company leadership across more than 150 companies. Lauren is also at the forefront of spearheading diversity, equity, and inclusion initiatives across the portfolio, contributing to a more inclusive and equitable industry.</image:caption>
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      <image:title>Insights - Engaging with Founders and LPs: The Power of Events &amp;amp; Webinars - Rachel Mackey</image:title>
      <image:caption>Rachel is a fractional VC platform and content creator, and the founder of Rachel Does Content. As the Fractional Head of Marketing at The Artemis Fund and a Platform Fellow at H/L Ventures, she leverages her marketing and strategic networking expertise to support emerging ventures. Rachel previously spent over five years at OCA Ventures, building and implementing the firm’s platform strategy from the ground up. She also co-founded V2:VC, a networking group for rising investment professionals in Chicagoland.</image:caption>
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  <url>
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    <lastmod>2026-02-02</lastmod>
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      <image:title>Insights - VC Best Practices for Transitioning Fund Administrators - Lauren McDavid</image:title>
      <image:caption>Lauren started her career at a Big 4 public accounting firm in their audit practice, where she specialized in large-scale audits of Fortune 100 technology, SaaS, and media companies. She has a unique private sector background ranging from working in-house at a tech startup to venture capital fund administration, including 5.5 years at Aduro Advisors, where she oversaw the back office functionalities for numerous emerging venture capital funds managing over $2.5B in AUM. She graduated from the University of Colorado with a BS in Economics and an MS in Accounting.</image:caption>
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      <image:title>Insights - VC Best Practices for Transitioning Fund Administrators - Matt DiNardo</image:title>
      <image:caption>Matt joins Strut with a well-rounded CPA background in VC accounting and financial operations. His foundation is rooted in public audit and tax, where he worked with a range of HNW individuals, corporations, and government sectors. From there, Matt moved into private equity fund administration, where he learned the ins and outs of private investment accounting on an institutional level. Leveraging this technical background, he became a Controller at Aduro Advisors, where he constructed teams to manage fund clients through their reporting, transaction, and vendor needs. Through this knowledge of building teams focused on emerging and seasoned fund managers, Matt was promoted to Onboarding Controller for Aduro. In this role, he helped service a rotating set of 80-100 VC funds, setting up their initial firm needs and standardizing their historical information. Matt graduated from the University of Richmond with an accounting degree concentrating in finance.</image:caption>
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    <lastmod>2025-09-18</lastmod>
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      <image:title>Insights - Personal Branding (Not Bragging) for Venture Capital GPs - Kayla Liederbach</image:title>
      <image:caption>Kayla heads up Strut’s marketing arm where she helps emerging managers share their thought leadership and success stories to elevate their brands and capture the attention of investors and founders. Prior to joining Strut, Kayla spent seven years as the Marketing Manager for SOSV, driving internal efforts and supporting their global portfolio of 1000+ companies. Before SOSV, she drove marketing efforts for Murfie, a Madison-based commercial music streaming service. Kayla's passion for communications started early in her career, serving as a radio host since 2009. Kayla is passionate about translating complicated science and technology into relatable stories for the media, investors, and the general public. She is the 5-time winner of "DJ of the Year" at the Madison Area Music Awards! You can catch her hosting her weekly radio show called 2 DUB on Madison's WORT 89.9FM every Saturday night.</image:caption>
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      <image:title>Insights - Personal Branding (Not Bragging) for Venture Capital GPs - Brian Dema</image:title>
      <image:caption>Brian is an innovative marketing leader with more than 20 years of management experience, deep sales expertise, and a focus on the technology and financial services sectors. He has held marketing management roles at JPMorgan, Silicon Valley Bank, Cisco, Sophos, Golin, and Dow Corning. Most recently, Brian ran marketing for much of the commercial bank at JPMorgan, covering the Middle Market and Corporate Client Banking, including a focus on technology and healthcare industries. At Silicon Valley Bank, Brian led marketing strategy for key areas of the bank and piloted new demand generation capabilities. Brian also ran a technology-focused marketing agency (Walker Sands Communications), building sales and growth teams, and advising startups and venture capital firms on marketing, public relations, and sales management. He studied anthropology and philosophy at Northwestern and holds an MBA in finance and marketing from the Kellogg School of Management.</image:caption>
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    <loc>https://www.strutconsulting.com/insights/vc-strategic-annual-planning</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
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      <image:title>Insights - Strategic Annual Planning for Venture Capital Firms - Kristen Ostro</image:title>
      <image:caption>Kristen has been leading founder engagement, curating platform from scratch, and building community in VC for over a decade. She has experience supporting a variety of funds and portfolio sizes, from sub-$10m to over $1b in AUM, with a specialty in early-stage portfolio companies. Additionally, she founded and runs a 200+ member VC operator community, Let’s Talk Ops (LTO), with five established chapters across the U.S. For LTO, she delivers educational content, in-person relationship building, virtual engagement, mentorship, and a high-powered annual Summit. Kristen is passionate about helping fund managers hone their special sauce when it comes to building their platform offering, leveraging their unique skillsets and DNA to deliver the support founders need to succeed at the highest level.</image:caption>
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      <image:title>Insights - Strategic Annual Planning for Venture Capital Firms - Zosia Ulatowski</image:title>
      <image:caption>Zosia is our leading VC operations expert! Before joining Strut, she spent 5+ years handling operations and portfolio support for Cornerstone Venture Partners. Prior to Cornerstone, she was a Product Manager for the marketing solutions business unit at Sprinklr, a leading enterprise tech company. Before that, she was a Project Manager at Branderati, a hybrid tech-marketing agency where she managed technical operations and customer success. Zosia is a graduate of Wellesley College with a degree in Women and Gender Studies. She speaks French fluently and is also learning multiple dialects of toddler with her 3-year-old.</image:caption>
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      <image:title>Insights - Strategic Annual Planning for Venture Capital Firms - Beverly Tang</image:title>
      <image:caption>Beverly brings 17 years of alternative investment fund experience from audit/tax and fund administration to the in-house finance department. She graduated from the University of California, Santa Barbara with a Business Economics, emphasis in Accounting degree. After graduating, Beverly did seven years at a public accounting firm where she specialized in audit and tax work for alternative investment funds including hedge and VC/PE. She went in-house as a controller for a Hedge Fund before joining Aduro Advisors, a premier Fund Administrator for VCs. During her seven years there, she worked her way up to being their Senior Technical Director. She now works with various Ventures Capital Funds on a fractional basis as their CFO, providing strategic planning and ensuring a smooth connection between the firm and its service providers. Beverly was born and raised in San Francisco, CA, and moved to Oahu, Hawaii, in 2018 to soak up the island sun.</image:caption>
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    <image:image>
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      <image:title>Insights - Strategic Annual Planning for Venture Capital Firms - Vienna Poiesz</image:title>
      <image:caption>Vienna is the Director of Investor Relations at Strut, where she focuses on supporting our client's fundraising and IR efforts. Prior to Strut, Vienna was the Director of Operations at Data Community Fund (DCF), where she managed all fund operations and led their successful Fund II fundraise. Prior to DCF, she was a Senior Associate at Energy Impact Partners (EIP), a growth-stage venture capital fund investing in sustainable energy technologies. She started as the 7th employee and assisted in launching six funds, including their flagship funds (Fund I and Fund II), frontier, DEI, credit, and Europe. Vienna led strategic investor relations across the funds as the fund grew from a team of 7 to 50 and from $50M in AUM to $2B. She has two top-tier Honor degrees from Berkeley and Oxford in Politics.</image:caption>
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      <image:title>Insights - Strategic Annual Planning for Venture Capital Firms - Kayla Liederbach</image:title>
      <image:caption>Kayla heads up Strut’s marketing arm where she helps emerging managers share their thought leadership and success stories to elevate their brands and capture the attention of investors and founders. Prior to joining Strut, Kayla spent seven years as the Marketing Manager for SOSV, driving internal efforts and supporting their global portfolio of 1000+ companies. Before SOSV, she drove marketing efforts for Murfie, a Madison-based commercial music streaming service. Kayla's passion for communications started early in her career, serving as a radio host since 2009. Kayla is passionate about translating complicated science and technology into relatable stories for the media, investors, and the general public. She is the 5-time winner of "DJ of the Year" at the Madison Area Music Awards! You can catch her hosting her weekly radio show called 2 DUB on Madison's WORT 89.9FM every Saturday night.</image:caption>
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      <image:title>Insights - Strategic Annual Planning for Venture Capital Firms - Nicole Fuller</image:title>
      <image:caption>Nicole serves as the COO at Strut, and brings a wealth of experience from the alternative asset industry and client service space. Throughout her career, she’s supported hundreds of asset managers to set up the operational foundation of their firms and successfully launch their funds. Prior to joining Strut, Nicole spent nearly four years helping grow and scale Aduro Advisors, a strategic financial services firm for venture capital and private equity. Prior to Aduro, Nicole supported scaling multiple businesses on the Hedge Fund side. Above all, Nicole understands how critical relationships are in the VC industry, and she enjoys fostering connections with people on all sides of the aisle. In turn, she helps Strut’s clients navigate the vast landscape of fund set-up options and pairs them with best-in-class providers who can support their growth and ensure their success.</image:caption>
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    <lastmod>2025-09-18</lastmod>
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  <url>
    <loc>https://www.strutconsulting.com/insights/strut-consulting-elevates-client-offerings-with-launch-of-investor-relations-services</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
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  <url>
    <loc>https://www.strutconsulting.com/insights/strut-announces-launch-of-cfo-services</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
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  <url>
    <loc>https://www.strutconsulting.com/insights/vc-marketing-strategies-for-fundraising</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6808e02f07fdea168a5e0530/e734118f-f7ee-461d-b17a-44448b6aad97/Kayla.png</image:loc>
      <image:title>Insights - VC Marketing Strategies for Fundraising - Kayla Liederbach</image:title>
      <image:caption>As the Communications and Marketing Manager at Strut, Kayla wins positive attention for Strut clients by landing top-tier press coverage, building media relationships, driving social media efforts, writing blog content, and publishing press releases. Before Strut, Kayla spent seven years as the Marketing Manager for SOSV, a global VC firm with over 1,000 portfolio companies and $1B AUM, driving internal and external marketing efforts to attract and engage with founders and LPs. Prior to SOSV, she drove marketing efforts for a Madison-based tech startup. Kayla's passion for communications started early in her career, serving as a radio host since 2009, and she is the 5-time winner of “DJ of the Year” at the Madison Area Music Awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6808e02f07fdea168a5e0530/535d40ad-f2c4-4f47-bb9f-f00129ea5c86/Katie.png</image:loc>
      <image:title>Insights - VC Marketing Strategies for Fundraising - Katie Kalmikoff</image:title>
      <image:caption>Katie is a marketing consultant with a focus on supporting venture capital firms to strengthen their brand awareness and provide value to their communities, especially entrepreneurs and LPs. She’s worked in VC for nearly a decade and also brings experience from her previous marketing and events work in the worlds of digital advertising, non-profits, and publishing. Before going out on her own, with Katie K Marketing + Events, she built and led the Community team for Funders Club where she hosted events, built products, and created content for their 40K+ investors and 400+ founders. Katie is a Chicagoan masquerading as a Californian.</image:caption>
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      <image:title>Insights - VC Marketing Strategies for Fundraising - Sarah Mattina</image:title>
      <image:caption>Sarah serves as the Marketing &amp; Communications Director of Venture Forward, NVCA’s 501(c)(3) nonprofit supporting organization focused on shaping the future of venture capital. She amplifies Venture Forward’s mission through content creation, storytelling, and data to expand diversity, equity and inclusion efforts within the VC community. Prior to joining Venture Forward, Sarah led communications at JetBlue Ventures, the VC subsidiary of JetBlue Airways. There, she handled the internal and external communications for the firm – including media relations, brand partnerships, and event engagement – and advised its portfolio companies on these efforts during key milestones.</image:caption>
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  <url>
    <loc>https://www.strutconsulting.com/insights/strut-consulting-promotes-nicole-fuller-to-chief-operating-officer</loc>
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    <lastmod>2025-09-24</lastmod>
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  <url>
    <loc>https://www.strutconsulting.com/insights/8-questions-to-ask-before-auditing-your-first-venture-capital-fund</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
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    <loc>https://www.strutconsulting.com/insights/ofac-for-eras-exempt-reporting-advisers-are-they-really-enforcing-this</loc>
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