MARKETING MUSCLE FROM SOMEONE WHO TRULY KNOWS VC

Marketing your VC firm has historically been considered a nice-to-have or vanity expense. But now, more than ever, it is crucial for your fund to stand out amongst the competition. We’ve designed our VC Marketing services to support both first-time and established fund managers who need to increase their bandwidth for marketing, add strategic heft to their in-house efforts, and hand over the keys to a seasoned expert who can drive marketing results for them.

We aim to address key pain points experienced by VC firms, such as lack of significant engagement in existing content efforts, inconsistent messaging, losing out on potential founders and LPs to bigger brands, and difficulty measuring success. By leveraging the expertise of our seasoned marketing professionals, Strut offers a streamlined approach that saves time and hits the ground running, enabling firms to build a consistent content cadence with clear messaging and defined goals.

Strut offers the added value of supporting portfolio companies and amplifying their success stories through social media, blogs, and content, allowing them to build their brands and be featured prominently. Leading by example, VC firms can show founders the importance of investing in their marketing, as well as the long-term benefits of brand visibility. By working with Strut, you finally have a partner who understands your unique needs and can help achieve your brand awareness goals.

LET US HELP YOU

  • Elevate your marketing strategy

  • Manage your social media with a focus on LinkedIn and Twitter

  • Curate insightful blog posts

  • Effectively track portfolio news

  • Write, edit, and successfully distribute newsletters

  • Deliver a quarterly metrics report that provides actionable insights

FOR ESTABLISHED CLIENTS WE CAN

  • Support your PR efforts at a strategic level

  • Teach your portfolio companies marketing and PR best practices via 1:1 and group sessions

HOW WE DO IT

OUTSOURCED DIRECTOR OF MARKETING: We will lead marketing efforts at both the strategic and tactical levels. We will create and implement a custom marketing strategy and content calendar, curate and send social media posts, write and distribute blog content, and more! We actively track progress and provide a quarterly metrics report with actionable insights to continue to raise the firm’s visibility and credibility within the VC ecosystem. Strut will propose a monthly retainer based on the level of support needed. A retainer is designed to:

  • Give the right amount of support.

  • Be customized to fit within your budget.

  • Be flexible with a 30-day term and the option lever up or down as the firm's needs dictate.

WHO IS LEADING THE CHARGE

Featured
Kayla Liederbach
Kayla Liederbach

Kayla heads up Strut’s marketing arm where she helps emerging managers share their thought leadership and success stories to elevate their brands and capture the attention of investors and founders. Prior to joining Strut, Kayla spent seven years as the Marketing Manager for SOSV, driving internal efforts and supporting their global portfolio of 1000+ companies. Before SOSV, she drove marketing efforts for Murfie, a Madison-based commercial music streaming service. Kayla's passion for communications started early in her career, serving as a radio host since 2009. Kayla is passionate about translating complicated science and technology into relatable stories for the media, investors, and the general public. She is the 5-time winner of "DJ of the Year" at the Madison Area Music Awards! You can catch her hosting her weekly radio show called 2 DUB on Madison's WORT 89.9FM every Saturday night.

LET’S GET STARTED!

Email bd@strutconsulting.com or fill out the form below to get in touch about our services!

FREQUENTLY ASKED QUESTIONS

  • Traditional marketing & PR firms have two main drawbacks:

    (1) Cost - Most require a $20k minimum monthly retainer and a 6-month minimum engagement period. Our flexible pricing packages and 30-day term engagements spare you the pain of dropping $120k with another firm before you’ve even seen a single deliverable.

    (2) Lack of VC expertise - Understanding the VC ecosystem takes YEARS of experience and exposure that the majority of other firms do not have. No one understands venture capital like the team at Strut. Our team is stacked with VC in-house trained experts who’ve spent their careers working with funds and their portfolio companies to deliver results.

  • Yes! We have direct insight into the current best practices and algorithms for posting on LinkedIn and Twitter to get you the traction you’re seeking.

  • Kayla oversees all the content curation for Strut clients, and is backed by our growing team of professional writers and designers.

  • We help our clients with PR at the strategic level, which includes PR readiness (identifying talking points and newsworthy moments) and creating owned content (social media presence, blog content, and other thought leadership) to support their PR initiatives. We connect clients with industry-focused PR firms we trust to handle the tactical side of PR and manage the relationship to make sure the PR firm's goals are aligned with the overall strategy.